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Sure the Apple Watch looks cool, but the most surprising element of Monday’s Apple announcement was that the technology giant will be teaming up with HBO to launch the first independent paid streaming site for the premium cable network.
Named “HBO Now,” the streaming service will be available exclusively through Apple. The service will cost $14.99 per month (approximately what subscribing to HBO costs on most cable packages), which is slightly more than fellow streaming services Amazon Prime and Netflix. HBO Now users will be able to access the full slate of HBO content, from current shows like Game of Thrones to older series like The Sopranos.
Considering that HBO’s Game of Thrones is yearly names the most pirated series online, offering a streaming alternative to the cable adverse proves that the network is ready and willing to go the extra mile to entice those who have formally cut the cable cord. However, considering how liberally HBO Go passwords are shared among friends, it is hard to imagine there are many people out there who don’t already have access to the current and past slate of HBO programs that want it.
HBO Now will be accessible from the official HBO Now website and through an app exclusively available in the iTunes Store (and useable on all Apple devices). While no specific release date has been announced, HBO has stated it will be up and running prior to the network’s April 12, 2015 premiere of Game of Thrones.