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As The Elder Scrolls V: Skyrim’s launch approaches, Bethesda’s parent company, Zenimax, is pursuing a lawsuit with Mojang over trademark infringement. Mojang’s upcoming game is entitled Scrolls and Zenimax feels the use of the word infringes upon their trademark for The Elder Scrolls.
Pete Hines, vice president at Bethesda said, “This is a business matter based on how trademark law works and it will continue to be dealt with by lawyers who understand it, not by me or our developers,” He went on to say, “Nobody here enjoys being forced into this. Hopefully it will all be resolved soon.”
Trademark law is tricky and extremely complicated. A trademark is a valuable asset, and companies will protect it at all costs. While in the common world this case may seem silly, when it comes to protecting trademarks, it is serious business. Companies that do not take action at the smallest conceived infringement may consequently lose their trademarks.
Currently, the case is headed to court in Sweden, but a resolution is most likely months away. If both sides are unable to come to a resolution, a new case will most likely be opened in the US courts as well. If all of this is making your head hurt, sit back and enjoy a Skyrim video.