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A new trailer has been released for Deus Ex Mankind Divided that gives us a release date and information about a pre-order campaign called “Augment Your Pre-Order”. The trailer reveals that Deus Ex: Mankind Divided is coming on February 23, 2016. That was the only part of the new trailer that I enjoyed. The rest made me laugh and shake my head.
This trailer’s real purpose was to inform people about a new pre-order campaign. The idea behind this campaign is that as more players pre-order the game, more rewards unlock. At each tier players choose a reward and eventually if enough people pre-order Mankind Divided, it will be released four days early.
This is a gross and shitty thing to do. It forces people who pre-order to try and convince their friends to pre-order as well so they can get access to the next tier of rewards. It also feels like a really shitty move to essentially delay your game by about a week unless enough people give you money early. Mankind Divided is ready to be released four days before the date they are giving as their release date, yet nope. Instead they will make people wait almost an extra week because we all didn’t collectively shove money into their faces.
Deus Ex Mankind Divided isn’t the first game to do this, but it doesn’t change the fact that this is a gross and really shitty way to sell a game. Pre-orders are all ready a strange and honestly bad thing, but now adding this element of “tiers” to it makes it feel even worse. It feels like they are holding the game and its content hostage. And we all need to work together, by which I mean pay them, to free the little bits of bullshit they have hidden behind a pre-order wall.
Publishers stop it. Stop doing pre-order campaigns like this. Just sell us your game. And please don’t pre-order Mankind Divided. Don’t support this bullshit.
Deus Ex: Mankind Divided comes out on February 23, 2016 for PS4, Xbox One and PC. UNLESS you can get enough friends to pre-order it. Then we get it on the 19th.