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BOOM! Studios announced today that it has entered into an agreement with Avatar Press to distribute their graphic novels to the book trade. This agreement will see BOOM! distributing Avatar in the United States via BOOM!’s existing relationship with Simon & Schuster and Canadian distribution through BOOM!’s existing relationship with HarperCollinsCanada.
The new BOOM! Studios/Avatar mass market partnership sees two of the top ten Direct Market publishers teaming up for a unique relationship, extending both brands into the mass market.
“The Avatar library is an excellent compliment to the existing BOOM! list that doesn't cannibalize our Studios and KABOOM! offerings, but rounds out what we are already doing,” said Founder and CEO of BOOM! Studios Ross Richie. “Avatars’ CEO William Christensen is a brilliant businessman and has a proven track record of great Direct Market success. Avatar has great growth potential in the mass market book trade, and we look forward to being an excellent partner in their continued expansion!”
"Distributing via BOOM!, Simon & Schuster, and HarperCollins Canada enables Avatar to bring its world-renowned, best-selling catalog of the biggest creators in the business to a wider audience," said Avatar Press Publisher William Christensen. "Top talent like Alan Moore, Warren Ellis, and Garth Ennis continue to show sales growth and fan interest."
Simon & Schuster and HarperCollins Canada begin distribution of Avatar Press' eclectic line of independent graphic novels on March 21, 2011 and will also begin accepting returns as of that date. Diamond Book Distributors Inc. will continue to accept returns for all Avatar Press books up until March 20, 2011.
BOOM! Studios began distributing their original and licensed graphic novels through Simon & Schuster and HarperCollins Canada in July 2009.