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The highly anticipated final installment of Christopher Nolan’s Dark Knight trilogy, The Dark Knight Rises, releases in theaters (and IMAX) on July 20. In anticipation for the event, everyone’s local comic book stores will be participating in an event simply deemed “The Dark Knight Rises Day.“
Comic book stores will be celebrating the film on July 19, when more than 500,000 visitors will get a special edition comic book for free. The free book is the first chapter of a recently released graphic novel, Batman: Earth One. The comic is written by Geoff Johns and drawn by Gary Frank. A free preview of Batman Vol. 1 The Court of Owls, the New York Times #1 best-selling graphic novel reprint of the New 52 Batman series written by Scott Snyder (Swamp Thing, American Vampire) and illustrated by Greg Capullo will also be included.
DC Comics’ Vice President of Marketing John Cunningham says “the arrival of The Dark Knight Rises in theaters is a seminal moment for comic book readers and moviegoers; what better way to mark the occasion than with a free Batman comic book that rewards a broad range of fans and taps into the unprecedented excitement surrounding this film.”
Granted this freebie is more publicity for DC and will probably not truly be free for the many readers who like the preview and then go out to buy the full graphic novel (priced at $22.99 in stores).
For more information on Batman: Earth One, click here.