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Whilst speaking about the new fixed launch date, he explained: "this is an incredibly momentous day for the studio and for me personally. This journey began in 2007 when we first announced that we were beginning work on Guild Wars 2 and that you wouldn’t be hearing from us for a while. Then in 2010 we unveiled our manifesto for Guild Wars 2: a living breathing online world that challenges convention, that’s designed for fun instead of grind, and that brings social interaction to a new level in an online world. Through all the long hours and hard decisions, we were bolstered by the knowledge that we were not in this alone. All along you’ve been there for us, cheering us on, supporting us when we needed it, testing early versions of the game, and above all, giving us your honest feedback every step of the way. Guild Wars 2 is a better game for all of the work that our community has put in."
Mike O'Brien promised fans that the team will continue to work hard over the next coming months. This work will be spent optimizing, polishing and balancing the game in order to assure the smooth launch of Guild Wars 2.
In order to make sure this will be achieved; ArenaNet will be holding one final Beta Weekend Event, set to take place between July 20th-22nd,
The announcement was finished off when he said: "these are exciting times; we’re on the cusp of a new era in online role-playing games, and we’re glad you’re on this journey with us. We’ll see you in-game."
Here is the announcement trailer for the release date:
If you are on the fence about this game, check out Player Affinity's previews on gameplay, combat and the evolution of the series.