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In the past, skin sales have been infrequent and often lackluster, leading many people to simply not spend money on League of Legends. However with a change in who is running their sales, a new page has been turned in how LoL sells. Being a company that runs on microtransactions, they need to keep their sales high, and to supplement this, waves of sales have occurred within the past month.
Capitalizing on fun, little lore tidbits, or characters that have similar stories or appearances, these sales have come to fit the mold of 3 champions on sale as well as a skin for each of them. For instance, right now the sales is called Dead Man's Party, and is based around Hecarim, Maokai, and Karthus, as they are all dead. Considering the lore of League of Legends has taken a bit of a backseat to the rest of the game, these provide a small supplement to those who dig deep into their game lore. While it doesn't fill the gap that the Journal Of Justice used to, it is a nice change of pace from sales just for the sake of sales.
Keep checking the League of Legends in-client store for more sales, as well as www.leagueoflegends.com as these sales may continue to roll out as Season 3 approaches.