Zombies continue to show little sign of slowing down. The video game Dead Island, having been released earlier this month to mixed reviews (but strong sales), is getting the big-screen treatment. Lionsgate announced acquisition of the game’s film rights earlier today in the following release. Below that, check out the apparent messiah of game trailers.
London, UK, September 27, 2011– LIONSGATE® (NYSE: LGF), a leading global entertainment company, today announced that it has optioned film rights from Deep Silver to develop a feature inspired by Dead Island, which became a viral media sensation when its haunting, artful trailer launched in February 2011. The announcement was made by Lionsgate’s co-COO and Motion Picture Group President Joe Drake.
Dead Island is a global brand first introduced through a teaser trailer that told the story of a family on vacation at a tropical resort who is besieged by zombies. Told in a stark, non-linear fashion, the wrenching trailer captured worldwide fan attention and unanimous critical praise upon its debut, receiving over one million hits in its first 24 hours online, and nearly 10 million views by two days after its debut. Wired Magazine, College Humor and G4TV all called it the best video game trailer of all time, with G4TV adding “The Dead Island trailer is the best trailer I have ever seen in my life. The best video game trailer. The best movie trailer. The best anything trailer.” The trailer went on to win the Golden Lion in Cannes at the International Festival of Creativity, the advertising industry’s highest honor, and it was featured by Adweek on their annual list of the World’s Best Commercials.
The release goes in further, rehashing the setting/story of the game and discussion of the proposed film picks up later in the following passage:
The film DEAD ISLAND is currently in the early development stage with producers attached. Sean Daniel (THE MUMMY, TOMBSTONE, DAZED AND CONFUSED) will spearhead production through his Sean Daniel Company. A veteran producer with global franchises under his belt, Daniel is to be joined in producing by Stefan Sonnenfeld, who has been a pioneer in the post production field, using the process as a platform to create a unique visual brand with directors including J.J Abrams, Michael Bay and Gore Verbinski. Jason Brown of The Sean Daniel Company and Missy Papageorge for Sonnenfeld’s Sunny Field Productions are executive producing, with Sarah Perlman of Sunny Field Productions serving as co-producer.