Much like EA is trying to take the Call of Duty market with Battlfield 3, they are also trying to take the World of Warcraft market from Activision with Bioware's first MMORPG Star Wars: The Old Republic. At this point The Old Republic is nearing the end of its long development cycle and this means that more of the game was shown at this year's E3 than ever before. This year Bioware and EA showed off the some of the game's high-level raiding content. For MMO gamers, a "Raid" is generally what keeps them subscribed and playing even after reaching the maximum level, and Bioware are promising plentry of high level content known as "Operations". Operations will be epic multi-group events with gameplay on the scale of some of the battles in the Star Wars films. This year at E3, Bioware are showing off the planet Tatooine and allowing gamers to try out the game for themselves.
While Bioware have made a collosal effort into infusing The Old Republic with a larger and better story than any other MMORPG, the game is also going to feature large scale PVP battles called Warzones as well as a very deep crafting system as well as numerous ship customization options for space combat.
While there is still no release date for this highly anticipated MMO, EA did give gamers an impressive new CG trailer.