On August 10, Syfy announced via a press release that its series Haven has created a storyline that flows seamlessly between the show itself and Twitter. The storyline started on Friday, August 12, with the episode "Roots," which is the beginning of a special seven-episode arc.
According to the press release, "In the story, Vince (Richard Donat) and Dave (John Dunsworth), who run the newspaper in Haven, join Twitter as newcomers to the medium. Viewers who follow their characters (@VinceHaven, @DaveHaven) will see them interact with a mysterious Twitter user (@ColdInHaven) who knows more about Haven – and Vince and Dave – than anyone should."
The series executive producer Lloyd Segan said, "The story has been created in such a way that viewers who don’t follow the Twitter plot can still enjoy the show."
It seems viewers will be able to witness developments of the Twitter plot in the show itself. The outcome of that special plot will the revealed in the season finale on Friday, September 30.