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Kotaku reports GameStop was instructing employees to open Deus Ex: Human Revolution boxes, remove OnLive codes and sell the games as new. GameStop responded by removing the Deus Ex: Human Revolution copies off of store shelves.
Aside from the questionable
legality of tampering with a product and then selling it as new, as
Kotaku points out, a precedent may be set by GameStop's action - and this is a
precedent that gamers do not wish to hear. If GameStop makes the
successful case that they removed OnLive codes from DXHR because
OnLive is a competitor to their new Impulse service, then what is to
stop them from removing gift time cards from Xbox Live or the
PlayStation Network from their shelves? Or going into boxes and
removing accessories meant to sell with a bundled console?