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Trailer Tracker: Apollo 18, Arthur and More

Will the found-footage genre be able to make a successful transition from horror to sci fi? Make your own decision as the skin-crawling outer space mockumentary Apollo 18 graces the Trailer Tracker universe this week, also serving as our featured trailer. For those looking for laughs over screams, Russell Brand does what he does best in the first clip for the remake Arthur about an immature playboy forced to grow up or lose his luxurious lifestyle. Continuing to bolster the standing of two of the biggest young stars (talents by the names of Joseph Gordon-Levitt and Natalie Portman) Hesher, the Sundance darling, moves closer to a release with its first official trailer. Finally, those feeling the spring fever should swoon for Something Borrowed, another entry of the popular wedding-themed romcom. Please say “I do” – it’s Trailer Tracker.
 

New trailers this week:
Apollo 18
Arthur
Hesher
Something Borrowed
 

Apollo 18

apollo18picThe intrigue of Duncan Jones’ Moon, the horrors of Pandorum and the found footage tropes of Paranormal Activity collide in Apollo 18, the ultra low-budget sci-fi offering from director Gonzalo Lopez-Gallego who makes his English-language debut. The not-too-low-budget teaser for Transformers: The Dark of the Moon also explored hidden secrets about Earth’s largest satellite (although that time involved the Apollo 11 conspiracy), so don’t be surprised if we see a new sub-genre trend arise. Apollo 18 revolves around mounting problems experienced by the crew of the titular lunar expedition as things not of Earth promise they will never see Terra Firma again. 

The trailer promises the claustrophobic atmosphere that works best in this style of film, and with no-name actors, a unique setting and more than enough opportunity to scare the moon dust out of you, this could be a little gem when it releases this coming April. Timur Bekmambetov, the director of Wanted, serves as producer here; usually when you see a bigger name attached to a small production, that bodes well for the quality of the product. As the title sequence ominously explains, “There is a reason we’re never gone back”. But if the eventual feature is as good as the trailer, we might all go back for more.



Arthur

Russell Brand has done a great job propelling himself to leading man material in the last few years after garnering a name in the comedy world with scene-stealing work in Forgetting Sarah Marshall and anchoring the eventual spin-off Get Him to the Greek from producer Judd Apatow. Now Brand will both voice the Easter Bunny in the surprisingly decent-looking kidpic Hop and of course eccentric playboy Arthur Bach in the remake of the 1981 film of the same name. Even though the supporting cast includes the likes of Helen Mirren and Jennifer Garner, it will be an uphill battle to match the financial and critical success of the original. Surely the inclusion of director Jason Winer (who helmed thirteen episodes of Modern Family) will help. 



Hesher

Hot celebs Joseph Gordon-Levitt (the titular Hesher) and Natalie Portman (Nicole) are joined by a bearded Rainn Wilson as Paul (his second furry role to be releases this year after Peep World) and relative newcomer Devin Brochu as T.J. in this new film. It is a Sundance dramedy about the bizarre dynamic that forms between the aforementioned players. Hesher found a few raving fans following its debut at South By Southwest 2010, particularly for its leads and darkly eccentric and ultimately unique tone. Having searched for a release date since its festival debut, Hesher is supposed to finally find a home this April. Considering the talent on display and the originality of the trailer, it is hard not to be intrigued. Note: Spencer Sussman, the director, said this trailer was not made/endorsed by him and not completely reflective of the film, so be on the lookout for something more official shortly.



Something Borrowed

Despite having a huge crush on the adorable Ginnifer Goodwin, another wedding-themed comedic offering is not my idea of a good time. Kate Hudson and John Krasinski also star as friends (and couples) who play the ol' game of switcheroo as the big day grows close which puts long-time bonds to the test (duh duh duhhhh). This is based on the book of the same name from popular novelist Emily Giffin, so expect a solid turnout at the theatres by those of the estrogen persuasion. Well, them and their unlucky significant other. 

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