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Knowing Microsoft's online pass policy and DLC practices, it seems fit they are going to allow the Kinect to read QR codes to ease that process. A Reddit thread was made for the Kinect stating, that if the Kinect is always bundled, it should be able to scan codes to make the process of entering them easier. Xbox vice president Marc Whitten subsequently tweeted in reply: "To my reddit friends--yup--this works!"
I suppose because of this, publishers are required to put place QR codes on their game packaging, but we'll see. The new Playstation Eye camera could conceivably do this as well, but it will be sold separately when the Playstation 4 launches this fall.