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Recently, the CEO of Blizzard, Mike
Morhaime, had a conference call with investors (Activision-Blizzard’s ticker
symbol is ATVI, if you want to check out the stock yourself) wherein he
discussed the current status of Blizzard projects, as well as some
As many of you probably know, World of Warcraft has seen a reduction
in subscribers since the release of the latest expansion, Cataclysm. The game has gone from approximately 12 million
subscribers down to just over 10 million subscribers. Most of this loss was
incurred through reduced subscriptions from Eastern territories.
Addressing this loss of revenue
concern from investors, Mike Morhaime points out that last year alone Blizzard
released two products for World of
Warcraft, and this year has yet to release anything of note. Traditionally,
subscriptions rise and fall with the release of new content. Morhaime expects
to see a jump in subscriber numbers after Blizzard releases the next content
patch, which promises to fix the poor late-game content of Cataclysm.
Concerns were also raised over Diablo 3’s Real Money Auction House.
Specifically, investors are wary of whether this new feature will provide the
income anticipated by Blizzard.
What can you take away from this?
Well, not only does Blizzard have the complaints of angry players to
contend with, but now the money has become involved as well. Talk about
lighting a fire under their backside.