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Deus Ex Earnings: Will Square Enix Make a Comeback?

According to Eurogamer and the Square
Enix earnings reports, Square Enix has had a dreadfully bad year so
far, partly due to the problems with one of their entries in their
trademark “Final Fantasy” franchise, Final Fantasy XIV.

Now, many things could be said about
the “Final Fantasy” franchise at this point, or comments made about
Square Enix’s attempts to enter the MMO market. But what remains at
the end of the day is that Square Enix, even with their AAA titles of
“Kingdom Hearts” and “Final Fantasy,” is doing poorly this year.

Will their partnership with Eidos
Interactive help save them?

The next title in the “Deus Ex” series,
Deus Ex: Human Revolution, is set to hit markets next week and gaming sites and blogs are all abuzz. Even we here at Player
Affinity have caught the “Deus Ex” bug, and we are as excited to play
it as anyone can be. Certainly, Deus Ex: Human Revolution has the
potential to bring Square Enix back from the brink.

But hopefully Square Enix avoids a
potential problem this time. With “Final Fantasy,” it could be said
that Square Enix is so accustomed to “Final Fantasy” fans and profiting off
of the franchise (Final Fantasy VII remains a hot IP for them, even
after all these years) that a common complaint against them
now is that they just crank out “Final Fantasy” games and still
expect strong sales.

Deus Ex: Human Revolution is a sequel.
Will it be ‘just a Deus Ex sequel’ with all flash and no substance,
depending on the fans of the original to buy it? Or will Square Enix
pay attention to the gaming experience and the substance of the game?

“Deus Ex” could help them recover sales,
but depending on how it performs, it could also sink Square Enix
further and further into the hole, thus taking more and more effort
to turn a profit for the year.

Here’s to hoping.

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