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Will Sony Need to Cut the Vita’s Price?

Sony’s new handheld gaming system, the PlayStation Vita, will not be released in the United States this year. The system is priced at $249.99. Some people think it should be lower. According to Gamastura, various Japanese
analysts are reporting that gamers are expecting a price drop folllowing Nintendo decision to reduce 3DS Friday to

Sony President and Ridge Racer aficionado Kaz
Hirai say they will not reduce the price. They believe the current price is reasonable.  Many people believe the original price was chosen specifically to compete directly with
Nintendo’s system.

Sony will experience a sales
disaster if they proceed with their pricing decision. The question on my mind though is
whether Vita or 3DS will succeeed in America, where many customers prefer
smartphones or tablets over portable gaming devices. We’ll just have to wait and

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