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As another sign that TV and the web are converging in the delivery of media content, Nielsen Research, the TV ratings company, has unveiled its new cross-platform rating system. The company behind the ratings that largely dictate the survival of TV shows is now able to determine how many people watch streaming video on smartphones, tablets and other streaming-capable devices. The news is expected to encourage TV programmers to put more shows online as they now have a way to tell advertisers how many viewers are reached.
As a side note, it should be said that political advertisers didn’t wait for Nielsen’s Cross-Platform Campaign Ratings to appear. According to Hulu’s own accounting, the video-streaming company’s level of political ads went up by more than 700 percent this year over the number aired in the previous two federal elections.
Renewal and Full-Season Order News
HBO has renewed Boardwalk Empire for a fourth season, and in line with expectations, NBC has issued “back-9” orders for its new drama Revolution and its freshman series Go On and The New Normal. The three series have been the network’s strongest new shows of the fall season.
Pilot Season News
Post-apocalyptic dramas seem to be all the rage these days. The CW has bought The Hundred, set a hundred years after mankind destroyed itself. Survivors (who escaped into space), decide to recolonize Earth by releasing 100 juvenile delinquents on the surface of the now wildly different planet. Needless to say, the fate of mankind will rest in their juvenile but guilty hands.
NBC won the premiere week among adults aged 18 to 49 for the first time in nine years. The peacock network also seems to be the only one to have seen an improvement from last fall, thanks to The Voice and a solid showing of freshman series Revolution.