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The Sundance Channel is getting a branding facelift. The network is making it clear; this is no longer just a channel where you just tune in to watch your favorite Sundance indie movies and television reruns. Nope, the network is now a major source of original programming and home to an impressive television line-up. The recent success with original programming and content, which featured foreign imports like The Returned and Top of the Lake as well as the critically acclaimed, new series Rectify is surely to have influenced the change.
“We have made great strides in the past few years with our original programming and we see this as the perfect moment to mark that shift with a new name and fresh logo,” says Monica Bloom, SundanceTV’s senior VP of marketing in a prepared statement. “SundanceTV aims to create television that is as remarkable as the best independent films, and this rebrand embodies that position with confidence.”
The branding shift will be introduced in the weeks leading up to the premiere of the network’s new series The Red Road, which stars Jason Momoa, Julianne Nicholson and Martin Hendersonon and airs February 27. Later in the year SundanceTV will debut the miniseries The Honourable Woman starring Maggie Gyllenhaal and season two of Rectify.